In November 2008, the United States of America was caught up in the “feeling of change”. Even those that didn’t vote for President- Elect Obama were curious and they were anticipating what changes would be ahead with the new president and his administration.
The economy was in a downfall, job losses were at an all time high in decades, home values were in a rapid decline, and record foreclosures were happening nationwide. The U.S. Military had two active wars going on and people wanted answers about troop levels, cost and prospective withdrawal dates. This is only part of what was going on when Barack Obama was sworn in as the 44th President of the United States of America.
From early in Obama’s campaigning days, he made his issues clear and he made campaign promises along the way. After all, that is what campaign time is about, right? It shouldn’t be just about what is said, it should be about the outcome and the ability to see things through, the long term effect.
He announced a his position on withdrawing troops from Iraq, increasing energy independence, and promoting a Universal Health Care Plan just to name a few.
In 2008 Obama’s campaigning committee did something that had never been done before. It put social media to the task and through Twitter, Facebook and MySpace was able to target the younger supporters and not only get more of them to register as voters but also to become active in the campaign process.
By using the internet, websites were designed and kept updated with speeches, rally locations, policy information, etc. Supporters could upload images from these websites to their own blogs or social media pages, print out posters, send emails to their friends, family and colleagues as well as find many other ways to show their support for Obama’s campaign. Users could also sign up to have secured text messages from Obama’s Campaign Manager, David Plouffe sent to their mobile device. It was something that had never been done before and voters felt much more “in the loop” by knowing things right as they happened and sometimes, before it was announced on the news by receiving a text message from #62262. For many who followed, that is how they found out who Barack Obama had chosen as his Vice President candidate. The campaign was very up to date and personalized.
After winning the presidential election, President-Elect Obama announced the formation of Organizing for America Organization (OFA) on January 17, 2009 which was a community organizing project of the DNC. Obama said it was an “organization that will build on the movement you started through the campaign.” Again, this was something being done that would involve Americans in a way (via the Internet and community efforts) that hadn’t been done before. He said although he and Vice President-Elect Joe Biden would be working in Washington D.C., “We cannot do this without you.”
It is now 18 months later and people are looking at how things are going for the U.S. The economy does seem to be coming back out of its devastating recession. Job loss continued to worsen and went beyond 10%.
The auto companies were crashing and therefore factories were closing, more job losses and for many towns across the country, the auto industry was their way of life, their income.
With so many people out of work, so many companies out of business, factories closed and therefore not producing, banks not lending money, people were losing the ability to see the “light at the end of the tunnel” or have faith things would get better.
For a nation under such difficult times, a simple solution was not going to work for the long term but also many people were hesitant to throw money at problems that money seemed to have caused, or at least the misuse of money seemed to have caused.
Somehow, things needed to get onto a road to recovery.
This series of articles, “Recovery for America,” is going to take a look at promises made through the campaign and whether they have been kept, are in the process of being carried out, have been compromised on or broken.
If you read my last series, “Help for America” it is clear many Americans are in need of jobs and/or better paying jobs. Small businesses need help to grow and be able to hire more employees and many American families are not only barely getting by but are simply just suffering here in America.
Many communities need to improve their schools, roads, hospitals and be able to hire back teachers and first responders. Here in the Bay Area, being prepared for a natural disaster is something that is always a priority. This isn’t something that can be done when it is too late.
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Change Happens 